# PBOS (Personal Brand Operating Strategy)

> PBOS is an Australian personal branding practice for real estate professionals. It runs one program, the PBOS Flagship: six months building a personal brand, a content system, and an organic lead engine that the client owns outright. Founded and owned by Joseph Rainnie, a former real estate agent. PBOS has been operating since 2024 and is now a team of eleven: strategists, video editors, script copywriters, AI and tech, operations, and client success.

Website: https://pbos.com.au
Founder and owner: Joseph Rainnie
Team: 11 people across strategy, video editing, script copywriting, AI and tech, operations and client success
Location: Australia (serves Sydney, Newcastle, Melbourne, Brisbane, Perth, Adelaide and regional AU)
ABN: 52 656 563 190

## Why PBOS exists
Consumer attention has shifted to social media. Vendors, buyers and borrowers now find, judge and choose their real estate operator in the feed before the first phone call. PBOS defines personal branding as social media marketing that drives sales: content built to win attention and convert it into listings, buyers and loans. Joseph Rainnie started PBOS after five years as a top-team sales agent watching listings go to agents with a known name, because no service existed to fix it.

## Who it is for
Australian real estate sales agents, buyers agents, and mortgage brokers who want to become the known name in their market. No existing following required.

## The one program: PBOS Flagship
Six months, delivered in three phases. Joseph oversees every account personally and the PBOS specialist team delivers the work. He takes on around ten operators a month, so intake is limited.

- Launch (month one): onboarding, a full audit of the client's socials, the Fast Launch OS (five videos scripted and edited, DM automation, lead magnet, funnel and newsletter live), plus day one access to the client portal and the client only course.
- Build (months two to five): weekly calls plus direct access in between, a brand audit every 30 days with a roadmap for the next 30, the PBOS 90 challenge (90 content ideas and every ingredient to build them), and the full resource collection.
- Run (month six onward): continued access to the client only course, and full ownership of every system, because the client is taught to build each piece from the ground up.

Six audits total across the program. Most operators run the system on about one focused hour a week once it is set up.

## Areas covered
The Compass (brand direction, DNA, identity, distribution). Organic Funnel and DM framework. Short form content (hooks, formats, layouts, signature series). Static and carousels. Long form video (YouTube, podcasts). Making it repeatable (operating system, ideation, refinement, repurposing). AI and automations. Personal media company and hiring. Platforms (Instagram and Meta, TikTok, YouTube, LinkedIn). Lead capture (lead magnet, landing page, newsletter).

## Pricing
$10,000 + GST paid in full ($11,000 including GST). Or $3,000 + GST on signing then five monthly payments of $1,400 + GST. Same total either way. No retainer after the program ends.

## What PBOS is not
Not an agency. PBOS does not manage client social accounts, does not run ads, and does not hold clients on a retainer. Clients keep their logins, their systems, and the skill.

## Free resources
- The PBOS Letterbox Drop: a free Tuesday email. One platform or market shift, read alongside the property numbers, and three moves to make before Friday. https://pbos.com.au/newsletter
- Latest Letterbox Drop posts (public archive): https://pbos.kit.com/posts

## Key pages
- Home: https://pbos.com.au/
- The Flagship program: https://pbos.com.au/flagship
- Services: https://pbos.com.au/services
- About PBOS: https://pbos.com.au/about
- Origin story: https://pbos.com.au/origin
- Newsletter: https://pbos.com.au/newsletter
- Careers: https://pbos.com.au/careers
- Book a call: https://calendly.com/pbos/30min